Avaya Positioned as a Leader in Analyst Firm's Magic Quadrant for Unified Communications

Basking Ridge, NJ – Avaya, a global provider of business communications and collaboration systems and services, today announced it has been positioned as a Leader in the recently published 2011 Gartner Magic Quadrant for Unified Communications*. In the report, Gartner finds that "the overall UC market has matured and evolved significantly in 2011. The most notable change has been the shift in emphasis from broad UC portfolios toward fuller UC suites. Other important factors influencing the market were the convergence of cloud and on-premises UC functions, the increased role of consumer products and the continued influence of mobility." Avaya's UC Portfolio: Avaya’s flagship UC suite for mid-to-large size enterprises, Avaya Aura®, offers voice, video, conferencing, messaging, presence services, and session management, enabling centralized management and administration, plus integration and interoperability with systems and applications from Avaya and other vendors. In the past year, Avaya also launched the groundbreaking, Avaya Flare® Experience – a unique tool for end-users that brings together the range of communications people regularly use today – voice, video, conferencing, email, IM/presence, multiple directories and more – and puts them at their fingertips, thus streamlining collaboration by removing the typical barriers between technologies. Quotes: Dr. Alan Baratz, Senior Vice President, Avaya President, Global Communications Solutions, Avaya "We have a simple goal for Avaya unified communications solutions: enable any employee to use any device in any location to collaborate effectively. This can mean enabling a nurse to launch a call to a doctor from a patient care application, or enabling ad hoc collaboration that starts as an IM, escalates to a multiparty conference call with document sharing -- all with the swipe of a finger. Avaya delivers a powerful, integrated experience for end-users that's easy for IT to manage and highly cost-effective for the business." Additional Resources: • Gartner Magic Quadrant for Unified Communications: http://www.gartner.com/technology/streamReprints.do?id=1-1728DMD&ct=110823&st=sb • Avaya Aura: http://www.avaya.com/usa/resource/assets/brochures/avaya%20aura%20-%20brochure%20uc4218%20v2.pdf • Avaya Flare Experience Guided Tour: http://www.avaya.com/usa/campaign/avaya-flare-experience-guided-tour/ Tags: Avaya, unified communications, business collaboration, Avaya Aura, Avaya Flare Experience, enterprise communications, Gartner * Bern, Blood, Steve, Dozier, Linda; Magic Quadrant for Unified Communications; Gartner Research, August 22, 2011 About the Gartner Magic Quadrant: The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.