Avaya Announces New Branding Initiatives

To further showcase Avaya’s focus on next-generation business collaboration and communications, the company has announced its latest corporate branding initiative titled ‘Avaya. The Power of We.’ Initially previewed at the International Avaya User Group in late May, the new company campaign will highlight the importance of bringing the right people together with the right information in the right context as well as the role of Avaya’s technology and services in making it possible.

“A lot of companies are talking about collaboration, but they're short on specifics,” said Kevin Kennedy, CEO, Avaya. “Avaya's vision is very clear: We help our customers bring the right people together with the information and context they need to help deliver business results in real time. Our objective is to give them the best collaboration experience, regardless of the devices, locations, or media they choose.”

The new brand builds on Avaya’s long-standing heritage of delivering mission-critical unified communications, contact center and voice and data communications solutions and will be supported by an integrated marketing campaign featuring print, broadcast, online and social media. As the company continues to enable businesses to improve their efficiency and allow employees to work together more effectively as a team or with their customers and suppliers, ‘Avaya. The Power of We.’ is a logical evolution for the company’s messaging, which not only more accurately describes Avaya’s strategic focus, but also addresses changing market conditions and communications trends.

“‘Avaya. The ‘Power of We.’ illustrates Avaya’s shift from the Age of Information to today’s Age of Collaboration where workers are more mobile and globally distributed and are expected to produce more with less resources at a faster pace,” said Dan Murphy, vice president, Global Marketing, Avaya. “Avaya technology integrates people with the information they need to foster a deeper level of collaboration, creativity, idea generation and faster decisions. Simply put, Avaya enables customer to leverage the power of ‘we’ for their own business.”